LHM is a white-label hotel management company, a pioneer in Italy in developing and adopting the Condohotel and Mixed-Use Hotel concepts.
Cristina Paini
CEO – Business Development
Education
Degree in Economics and Commerce, University of Parma. Certificate in Executive Education, Columbia University Business School. Certificate in Fundamentals of Hotel Investment and Financing Decisions, Cornell University.
Experience
Over the past 15 years, Cristina has built an innovative hotel management model, working with major international brands and advising hotel and condohotel owners on successful projects.
The Team
Around Cristina, LHM is organised into dedicated departments — Administration & Finance and Sales & Marketing — that carry the model through day to day, from financial planning and management control to commercial strategy, distribution and brand.
Partners
Over the years, LHM has built relationships not only with international brands but also with institutional partners and creative studios that have shaped our openings.
Institutional
Unipol Sai SGR · Family Office · Invitalia
Design, art & culture
Garibaldi Architects · Giuliano dell'Uva Studio · Edoardo Piermattei · Fondazione Basilico · Galleria Vistamare · Mondadori Portfolio
A collection of private artworks is displayed across our hotels.
Palazzo Velabro
Rome
Opened in 2023, this refined mixed-use hotel in the heart of Rome offers 27 suites and 6 rooms, an exclusive restaurant, and multifunctional spaces including a library, a small cinema and a fitness centre. The interior design, curated by Garibaldi Architects, weaves together contemporary art and Italian design.
Brand: Design Hotels by Marriott
Category: ★★★★+
Contract: Lease
Crowne Plaza & Staybridge
Milan
In Milan's vibrant Nolo district, a mixed-use "bleisure" hotel with 171 rooms and 96 apartments, blending traditional hospitality with residential living. High-level dining, a conference centre, a SPA and a swimming pool complete the offer.
Brand: Crowne Plaza Milan & Staybridge Apartments (rebranding from Oct. 2026)
Category: ★★★★
Contract: Management Agreement
New opening (late 2027)
Rome
Designed by Giuliano dell'Uva Studio, this upcoming hotel near the Italian Parliament will be a study in elegance and modernity in the heart of Rome : 24 rooms and a suite with a panoramic terrace, a ground-floor restaurant with direct street access, a meeting room and a wellness area.
Brand: Design Hotels by Marriott
Category: ★★★★★
Contract: Lease
New opening
Brescia
A new benchmark for luxury in the city centre : 45 rooms, meeting spaces, a restaurant and a bar.
Brand: Marriott
Category: ★★★★★
Contract: Lease
Every hotel is different. It has a history, an architecture, an audience and, above all, it belongs to a place. So we don't work with ready-made formats. We imagine bespoke projects, built around the character of each property and the territory around it.
The starting point is always the hotel: its positioning, its spaces, the people who fill it and the ones we want to draw in. From there a concept takes shape, one that translates the hotel's identity through cuisine, design, service and atmosphere.
Restaurants, bars and convivial spaces become part of the hotel's story, yet with a life and an identity of their own, speaking not only to our guests, but to the city and the local community.
Our hotel experience lets us hold two views at once, creative and managerial: from the concept to the menu, from the layout of the spaces to the operating model, all the way to its economic sustainability.
Our aim is not to repeat a format, but to design a new project every time.
Business model
As a white-label company, LHM takes a multi-brand approach, building partnerships with leading international groups through franchise agreements. This lets us combine the strength of global brands — among them Marriott, Wyndham, Hilton and IHG — with a service designed around each market. Our work rests on three principles : operational excellence, shared growth, and strategic adaptability — solutions tailored to each property, uniting global standards with the uniqueness of the Italian territory.
Growth & development
LHM focuses on metropolitan destinations with both business and leisure appeal — Rome, Milan, Venice, Florence, Bologna, Naples, Verona — as well as secondary locations with potential. We don't pursue greenfield projects, but existing properties in central positions, to be reimagined as boutique and lifestyle hotels in the luxury and upper-upscale segments. In the coming years we aim to grow the portfolio with new openings in Rome, Milan, Venice and north-eastern Italy.
SkyTg24 - Cristina Paini explains the LHM approach
Speaking to Sky TG24, Cristina Paini describes an approach to hospitality that combines independence, service and culture. Palazzo Velabro brings this vision to life, offering understated luxury shaped around each guest’s needs.
Eventi Culturali Magazine - Cristina Paini: a vision for hospitality
A profile exploring Cristina Paini’s career, the founding of LHM and her entrepreneurial vision. At its heart is an approach to hospitality that brings together hotel management, property enhancement, art and culture.
GIST - LHM: a distinctive approach to hotel management
GIST explores LHM’s approach to hotel management, from selecting and enhancing properties to tailoring services to each destination. Led by Cristina Paini, the company combines mixed-use hospitality, design, art and food through partnerships with international hotel brands.
Palazzo Velabro: history, design and understated luxury
Italian and international publications portray Palazzo Velabro as a place where architectural heritage meets contemporary sensibility. Design suites, cultural spaces and thoughtful hospitality bring new life to this historic Roman building.
Hotel Domani - Read more
Corriere Della Sera - Read more
Flaunt - Read more
Mimmo Jodice and hospitality as a cultural experience
Milan: two brands, a new vision for hospitality
Contact
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